Gene made the case on-air for a Costco run specifically for the rotisserie chicken: a well-seasoned, full-size (2–3 lb) bird for $5.99 — “literally less than a burger at most places.” Costco famously sells it at a loss as a loss-leader to get people in the door, and it’s held that price for years even as everything else at the store has crept up roughly 40% over the last decade, by Gene’s own rough count walking the aisles.

If the chicken’s not calling to you, the food court’s chicken bakes are the other similarly-discounted option worth grabbing on your way out.

[Unrelenting #212 55:40]

Sir Gene Costco 
Chicken Date

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