Get it at Amazon
Tell to Win by Peter Gruber
During NA 387, Adam was explaining the douchey Facebook press event in NYC and how they were promoting it’s new ad strategy of Ads as Stories. Dvorak chimed in that it is all based on Peter Guber’s Tell to Win book which came out recently.
From VentureBeat’s review:
Guber focuses on oral storytelling, a key point in the book. If you need to win someone over to your way of thinking, don’t get on the phone or send an e-mail or draft a 140-character plea on Twitter. Get face-to-face with the person.